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Updated on: 14-12-2024 Explore conventional and innovative commercial business strategies and practice. Understand the drivers for sustainable value in revenue, profitability and market share

Updated on: 13-09-2024 This module aims to equip students with the skills to lead strategic initiatives and drive innovation by delving into advanced strategies for achieving and sustaining competitive advantage. Students will learn to apply strategic frameworks, foster innovation within organisations, and evaluate the impact of competitive dynamics on business performance.

Updated on: 29-01-2026

Updated on: 13-09-2024 This module aims to prepare students for data-driven leadership roles by equipping students with advanced tools and techniques for leveraging data in managerial decision-making. Students will learn to transform data into actionable insights, apply predictive models, and use data visualisation to support strategic decisions.

Updated on: 21-01-2025 This module explores the intersection of geopolitics and international business. Key topics include the impact of geopolitical risks on global trade, the role of multinational corporations in shaping geopolitical landscapes, and strategies for navigating political uncertainty. By the end of the module, students will understand how geopolitical factors influence business decisions and will be equipped to manage these complexities in a global context.

Updated on: 21-01-2025 This module delves into the strategies and tools used in global marketing within the digital landscape. Key topics include digital marketing techniques, market segmentation, targeting and positioning, and the use of big data in marketing. By the end of the module, students will be able to develop and implement effective global marketing strategies using digital platforms and technologies.