ULearn Student Portal
Search results: 1905
Updated on: 23/09/2022 This module aims for the students to develop an understanding of:
-The value of information, research, and analytics in marketing at the national and international level
-The processes involved in and techniques which can facilitate the collection, analysis and interpretation of marketing data and information
-The challenges that arise when research is conducted across borders
-New trends in data analysis such as dealing with (and benefiting from) big data as they apply to a range of different organisations
Updated on: 23/09/2022 This module aims for the students to develop an understanding of:
-The value of information, research, and analytics in marketing at the national and international level
-The processes involved in and techniques which can facilitate the collection, analysis and interpretation of marketing data and information
-The challenges that arise when research is conducted across borders
-New trends in data analysis such as dealing with (and benefiting from) big data as they apply to a range of different organisations
Category: Past Courses - UWL Batchelors Degree
Updated on: 23/09/2022 This module aims for the students to develop an understanding of:
-The value of information, research, and analytics in marketing at the national and international level
-The processes involved in and techniques which can facilitate the collection, analysis and interpretation of marketing data and information
-The challenges that arise when research is conducted across borders
-New trends in data analysis such as dealing with (and benefiting from) big data as they apply to a range of different organisations
Updated on: 22-03-2024 The aim of this unit is to enable learners to develop an understanding of the fundamental concepts that underpin why businesses collect data about their market, how they collect and interpret it and how it can be used to support marketing decisions.
Category: Past Courses - BTEC Level 3 (BTEC3D)
Updated on: 07/10/2025 This module develops your knowledge and understanding of marketing strategy. How do organisations identify customer needs and wants, determine which target markets can best be served, and design appropriate products, services and programmes to serve these markets?
Updated on: 07/10/2025 This module develops your knowledge and understanding of marketing strategy. How do organisations identify customer needs and wants, determine which target markets can best be served, and design appropriate products, services and programmes to serve these markets?
Updated on: 07/10/2025 This module develops your knowledge and understanding of marketing strategy. How do organisations identify customer needs and wants, determine which target markets can best be served, and design appropriate products, services and programmes to serve these markets?
Updated on: 23-09-2022 On this module you will explore issues such as designing processes, making decisions about location, layout and capacity management, managing the supply chain, and managing quality. In particular, you will focus on practical examples and case studies. This will involve assessments in groups and/or individually in which you will present your research findings, before a final written exam.
Updated on: 10-02-2023 This module aims to explore the central role of content marketing within the context of the explosive growth of the creator economy in modern marketing communications.
The rapid expansion of creative content, posted by consumers, influencers to global companies via social media digital channels, (i.e. Instagram, YouTube, Facebook, TikTok, LinkedIn, Twitter etc) combined with the use of mobile devices, broadband and Wi-Fi, has brought added complexity to the work of marketing strategists and planners.
Understanding consumer contexts and leveraging defining customer preferences have become critical parts of the decision-making process in order for marketers to deliver engaging content for marketing campaigns. Through this module, you will be able to gain an in-depth understanding of data-driven marketing and explore effective campaign development and management.
It would also enable you to further develop strategic thinking, planning, creative, and research skills.
Updated on: 03-05-2023 This module aims to explore the central role of content marketing within the context of the explosive growth of the creator economy in modern marketing communications.
The rapid expansion of creative content, posted by consumers, influencers to global companies via social media digital channels, (i.e. Instagram, YouTube, Facebook, TikTok, LinkedIn, Twitter etc) combined with the use of mobile devices, broadband and Wi-Fi, has brought added complexity to the work of marketing strategists and planners.
Understanding consumer contexts and leveraging defining customer preferences have become critical parts of the decision-making process in order for marketers to deliver engaging content for marketing campaigns. Through this module, you will be able to gain an in-depth understanding of data-driven marketing and explore effective campaign development and management.
It would also enable you to further develop strategic thinking, planning, creative, and research skills.
Updated on: 14-06-2023 This unit is designed to introduce students to the principles of marketing, enabling them to develop a basic marketing plan and to employ elements of the marketing mix to achieve results. While they will learn the underpinning theories and frameworks, they will also be able to relate these to real-world examples, including products/services that they encounter in their own daily lives.
Updated on: 14-06-2023 This unit is designed to introduce students to the principles of marketing, enabling them to develop a basic marketing plan and to employ elements of the marketing mix to achieve results. While they will learn the underpinning theories and frameworks, they will also be able to relate these to real-world examples, including products/services that they encounter in their own daily lives.
Category: Past Courses - Level 4/5 HND
Updated on: 14-06-2023 This unit is designed to introduce students to the principles of marketing, enabling them to develop a basic marketing plan and to employ elements of the marketing mix to achieve results. While they will learn the underpinning theories and frameworks, they will also be able to relate these to real-world examples, including products/services that they encounter in their own daily lives.